analytics & tracking
GTM tagging, server-side tracking, consent management, and custom scripts. We fix the data layer before spending a dollar on ads.
47% of brands can't attribute revenue to ad spend
Broken tracking. Cookie loss. Siloed data. iOS privacy updates. GDPR consent requirements. The marketing technology that’s supposed to prove your ads work is failing at its core job. Most agencies skip this problem entirely and optimize against broken data. They report on platform metrics and hope the revenue shows up somewhere. We start here because nothing else matters until you can actually measure what’s working.
what we fix
A decade of refinement across data science and paid media has produced something rare: services built on technical precision and validated by performance data.
Google Tag Manager Implementation
Clean GTM architecture from scratch or audit and repair of existing containers. We build data layers that capture what you actually need, triggers that fire correctly, and tags that send accurate data to every platform. No more duplicate conversions. No more missing events.
Server-Side Tracking
Client-side tracking is dying. Ad blockers, iOS updates, and browser privacy features are killing 20-40% of your conversion data before it reaches ad platforms. Server-side tagging captures what client-side misses and gives you data you can actually trust.
Consent Management
GDPR, CCPA, and the growing patchwork of privacy regulations require proper consent management. We implement consent mode, configure your CMP correctly, and ensure your tracking respects user choices while capturing as much data as legally possible.
Conversion API Setup
Meta Conversions API, Google Enhanced Conversions, TikTok Events API. Platform-side APIs that send conversion data directly from your server, bypassing browser limitations. We implement, test, and verify data quality for each platform.
GA4 Configuration
GA4 is powerful but complex. We configure custom events, set up proper attribution, build audiences for remarketing, and connect everything to your ad platforms and BigQuery for advanced analysis.
Custom Dashboards & Reporting
Off-the-shelf dashboards show you what happened. Ours show you why and what to do next. We connect every data source that touches your customer journey and surface the insights that actually move the needle. Automated anomaly detection, predictive forecasting, and plain-language summaries.
how we work
Audit
Complete review of your existing tracking infrastructure. GTM containers, pixel implementations, server-side setup, consent management, and data flow. We document everything that’s broken, missing, or misconfigured.
Plan
Detailed implementation roadmap prioritized by impact. What needs to be fixed immediately, what can wait, and what the expected improvement in data quality will be at each stage.
Implement
We build it. Clean GTM architecture, server-side tagging, consent management, API integrations, and custom scripts. Everything documented and tested before going live
Validate
Testing and verification across all platforms. We confirm data is flowing correctly, conversions match between systems, and your attribution is finally telling the truth.
what you get
Included
01 Tracking Audit
Complete tracking audit with documented findings to identify gaps and opportunities.
02 GTM Management
Full GTM container setup or remediation to ensure your tag management is clean and efficient.
03 Server-Side Tagging
Implementation of server-side tagging to improve site speed and data accuracy.
04 Consent Management
Comprehensive consent management configuration to keep your tracking compliant with global regulations.
05 API Integrations
Seamless platform API integrations including Meta CAPI and Google Enhanced Conversions.
06 GA4 Configuration
Expert GA4 setup and configuration tailored to capture the metrics that matter most to your business.
07 Custom Event Tracking
Granular custom event tracking to monitor specific user interactions and conversion paths.
08 Data Validation
Rigorous data validation and QA testing to ensure every data point is captured accurately.
09 Team Documentation
Full documentation provided for your team to ensure long-term maintenance and clarity.
10 Custom Reporting
Optional custom reporting dashboard to visualize your performance data in real-time.
how to work with us
Need a one-time setup or need to pair it with paid social or paid search?
Standalone Analytics Project
One-time implementation to fix your tracking infrastructure. Ideal if you have an in-house team or existing agency that just needs clean data to work with.
Included with Media Retainer
Analytics setup is included as part of our paid media management. We fix the foundation first, then run campaigns against it. This is how we work with most clients.
industries we scale
Automotive
Ecommerce
Entertainment
Health & Wellness
Lead Generation
Industrial
most guess, we engineer
20MM
Ad Spend Per Year
10+
Years of Experience
7x
Avg. ROAS
5
Industries Served
1
Martech Award
The Problem
47% of brands can’t accurately attribute revenue to ad spend. Broken tracking. Cookie loss. Siloed data. Most agencies optimize blind. Hoerr solutions mitigates these issues at the source before a dollar is spent.
How We Work
Complete analytics audit—GTM, client/server-side tagging, analytics, and consent management—before a single dollar is spent.
02 Then We Scale
Campaigns built on clean data. Every optimization backed by real attribution, traced back to the source of truth.
03 AI-Powered Insights
Proprietary tools we build for your business that surface what’s actually working and where you’re leaking.
04 No Black Boxes
Your ad account. Your data. Transparent reporting where you see exactly what we see and own every data point.
partners we've scaled
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